An Ethical Upgrade (?)

I agree wholeheartedly with the adage that "an eye for an eye will leave the World blind", but I also feel that turning the proverbial cheek will leave you with two bruised cheeks (and that's not cute!).  Let's face it, the World has become quicker, colder and less altruistic. 

So what do we do in response? We upgrade: flights, hotel rooms, gadgets, security, hairstyles, spouses, cars.  We upgrade all these things, not necessarily because they have become antiquated, but to make us feel safer, calmer, more confident and less vulnerable. So why not upgrade our ethics?

We are all familiar with the Golden Rule, "Do unto others as you would have them do unto you". Sure it rings with timeless turn-the-other-cheek-like idealism. . . but can't it be "upgraded" to make us feel [emotionally] safer, calmer, more confident and less vulnerable?  Of course it can.

Hence I propose the Platinum Rule, "If they are deserving, do unto others as you would have them do unto you".

What are your thoughts?